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Switchback Domain For Sale    8.27.15  via redstatealliance.com

Do you feel like owning a piece of the most popular brewery in Burlington,VT? Recently spotted on the Godaddy.com website of premium domain listings for sale is switchbackbrewery.com! 

I spoke with social media guru Scott Walter the proprietor of said domain name and he dished some inside scoop.  “Like many Vermonters I really love the original unfiltered brew so I picked up the name back in 2007. ” “I wanted to work with Bill Cherry and the gang to grow their ‘at the time’ non-existent online presence.”  “They didn’t have any plans for that aspect of the business and techies they are not.”  “No tours, no merchandise and I had visions of them being the next Ben and Jerry’s.“  “That never quite panned out.” “Switchback used a Facebook page for a while and upgraded to an alternate naming convention in 2014.”  “Bill and I started negotiating a year or so ago on transferring the domain and that conversation stalled.” “I haven’t heard a peep from their camp since.”  

“I have three different appraisals based on the current state and projected growth of the company and chose the middle figure as a starting point.” “That’s figure not finger (laughs).”  “I’m not squatting on the name, I don’t pick up domains for the heck of it.”  “If I like a product, it’s available and I believe I can substantially help them grow their business then it’s a consideration.”  “I’ve kept this under wraps hoping to work out a deal with Bill.” “Present a reasonable offer and it’s yours for the taking.”  

Well, there ya’ have it folks.  Anyone looking to pick up a very hot ticket in the Queen City just needs to head  over to  Godaddy.com or contact Scott directly.  As popular as the beer is on campus, I envision  UVM frat boys passing around the hat for the rights to the name.   The price listed on the website is 5K but apparently Mr. Walter is willing to negotiate. 

smcgee@redstatealliance.com

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